According to a 2014 article in The Washington Post: “There were 76 million people born between the years 1946 and 1964, the traditional window for the baby boom generation. That means that they will retire over a 19-year period. Simple math shows that 76 divided by 19 is 4 million, or almost 11,000 people a day.”
These statistics represent an enormous target market for our product. This is an opportunity that speaks for itself. We find ourselves at the intersection of a massive need and a product that meets that need exactly.
It is not simply enough, however, to have a strong market and a suitable product. Sophisticated marketing is the key ingredient for success. We are fortunate to have access to the final expense industry’s most powerful marketing platform: a consistent supply of fresh, branded, qualified and exclusive sales leads.